Demonstrating technical experience in design, integration, and implementation of Rockwell’s industrial automation control and information solutions
Fishers, Indiana: Flexware Innovation, a Fishers-based engineering technology firm for manufacturers, was named a Recognized Control System Integrator by Rockwell Automation.
“We are pleased to announce this partnership and to recognize the hard work and technical acumen gained throughout the process,” said Scott Whitlock, President of Flexware Innovation. “Rockwell Automation software and hardware products are highly-respected, robust, and built to last, which is why it works so well for our manufacturing clients subject to tight regulations while producing high yields.”
Leading to this partnership advancement, Flexware Innovation successfully delivered integrated solutions involving Rockwell Automation’s FactoryTalk® software to four Fortune 100 manufacturing companies. FactoryTalk® is built for supporting an ecosystem of advanced industrial applications from on-premise to cloud. It is used in over 100 countries, primarily in the areas of life sciences, food and beverage, metals, wastewater, discrete, and automotive.
“Rockwell’s portfolio of FactoryTalk® products are designed to work in some of the most demanding factory environments,” stated Ryan Binkley, Technical Consultant of Flexware Innovation. “Their products are proven to maximize operational efficiencies and deliver predictive and augmented maintenance advantages.”

Figure 1 Flexware’s new headquarters in Fishers, Indiana, completed in 2020
Flexware Innovation was able to advance its partnership status through the successful implementation of Rockwell Automation’s suite of hardware and software products below:
- Allen-Bradley PLC Programmable Controllers (ControlLogix®, CompactLogix®, MicroLogix™)
- PlantPAx®
- FactoryTalk Design Suite (Studio 5000, Emulate, View Studio, Motion Analyzer)
- FactoryTalk Operations Suite (View, Historian, Batch, ThinManager, Linx, Metrics, Transaction Manager)
- FactoryTalk Maintenance Suite (AssetCentre, TeamOne, Network Manager, Emonitor)
- FactoryTalk Innovation Suite (Innovation Suite powered by PTC)
“Our company is methodical when it comes to helping our customers find technology solutions that can stand the test of the time,” Jeff Etchison, VP of Business Development at Flexware, explains. “Rockwell’s products have shown to do just that which is why this partnership is important to us and our customers.”
The Recognized System Integrator level is designated to companies that are competent and committed to lead with Rockwell Automation technologies and have mutually supportive relationships with sales and/or distributors. Recognized System Integrators prove their capabilities by delivering sustainable solutions that saved time, money, and were completely customized to the client’s operations.
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation with headquarters in Milwaukee, Wisconsin. Rockwell Automation employs approximately 23,000 people and serves customers in over 100 countries.
About Flexware Innovation: Founded in 1996, Flexware Innovation is an engineering firm that works side-by-side with customers leveraging technology to provide best-in-class software development, automation engineering, manufacturing systems integration, business intelligence solutions, Internet of Things (IoT) devices, and specialized product development. To learn more about Flexware Innovation, visit www.flexwareinnovation.com, and on LinkedIn.
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CONTACT:
Jeff Etchison, VP of Business Development
Flexware Innovation
317-813-5400
jeff.etchison@flexwareinnovation.com

VP of Strategic Initiatives
Husband, father to four crazy boys, and a new grandpa. Music and baseball junkie. During the weekends, you’ll find me building and fixing things. I love the country.