Jason Toschlog, the VP of Technology at Flexware, is an avid reader. Recently, he shared with us his list of top three non-industry specific books. This is what he recommended:
1. Incognito: The Secret Lives of the Brain by David Eagleman
If the conscious mind–the part you consider to be you–is just the tip of the iceberg, what is the rest doing?
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate its surprising mysteries.
- Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead?
- Is there a true Mel Gibson?
- How is your brain like a conflicted democracy engaged in civil war?
- What do Odysseus and the subprime mortgage meltdown have in common?
- Why are people whose names begin with J more like to marry other people whose names begin with J?
- And why is it so difficult to keep a secret?
2. Ending Aging: The Rejuvenation Breakthroughs That Could Reverse Human Aging in Our Lifetime by Aubrey de Gray and Michael Rae.
Must We Age?
Nearly all scientists who study the biology of aging agree that we will someday be able to substantially slow down the aging process, extending our productive, youthful lives. Dr. Aubrey de Grey is perhaps the most bullish of all such researchers. As has been reported in media outlets ranging from 60 Minutes to The New York Times, Dr. de Grey believes that the key biomedical technology required to eliminate aging-derived debilitation and death entirely—technology that would not only slow but periodically reverse age-related physiological decay, leaving us biologically young into an indefinite future—is now within reach.
3. The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them. In this second edition, Taleb has added a new essay, On Robustness and Fragility, which offers tools to navigate and exploit a Black Swan world.
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