FISHERS, IN (August 29, 2025) – Flexware Innovation recently announced the appointment of Sachin Misra as its new Senior Vice President and General Manager, effective September 1, 2025. Sachin steps into this leadership role following the planned transition of Scott Whitlock, Flexware’s Founder, who will continue to serve the company in an advisory capacity.
For nearly three decades, Flexware has built a reputation as a trusted partner for manufacturers seeking industrial automation, MES, and smart manufacturing solutions. Sachin brings the strategic insight, technical depth, and leadership needed to build on this legacy while positioning Flexware for accelerated growth in a rapidly changing digital landscape.
“Sachin is a highly technical and experienced leader who understands the world our customers, and our engineers, live in,” said Scott Whitlock. “He brings a builder’s mindset and a consultative, strategic approach that will elevate how we serve customers. I believe he will earn trust by rolling up his sleeves, asking the right questions, and helping us tackle problems that matter.”
Sachin joins Flexware after holding senior roles at Rockwell Automation, Kalypso, IBM, Apple, and Agile Software (Oracle). A mechanical engineer by training, he brings over 20 years of experience helping organizations connect the shop floor to the enterprise, unlock the power of industrial data, and build scalable digital platforms. With his appointment, Flexware strengthens its mission to help organizations navigate industrial complexity, achieve maturity, and enable sustainable business outcomes through end-to-end digital solutions.
“I’m honored to become part of a team that has such a strong reputation for technical excellence and integrity,” said Sachin Misra. “Flexware’s core values and culture of hard work, innovation, transparency, and balance, all in service of customers and coworkers, is rare and powerful. I look forward to learning from the team, earning trust, and stewarding what makes this place so special as we grow together.”
Sachin’s appointment comes at a pivotal time as Flexware deepens its partnership with Hitachi and takes on a greater role in delivering digitally enabled, data-driven solutions to manufacturers across North America. His expertise in IT-OT convergence, digital twins, industrial data management, and large-scale transformation will help Flexware tackle customers’ complex challenges, support the development of factories of the future, and position manufacturers to adopt digital technologies that accelerate innovation, ensure operational resilience, and drive value from IT and OT investments.
About Flexware Innovation:
Flexware Innovation, a Hitachi Group Company, bridges the gap between enterprise business systems and the shop floor by designing, integrating, and supporting digital solutions across automation, HMI/SCADA, manufacturing execution systems (MES), industrial IoT, advanced data intelligence, and custom software development. Flexware helps manufacturers connect IT and OT to achieve true digital transformation and improve business performance.
Flexware’s teams serve a wide range of industries, including pharmaceuticals, food and beverage, water/wastewater, utilities, automotive, metals, chemicals, consumer goods, and industrial equipment, delivering the industry expertise and technology to transform data into insights, optimize operations, and drive smarter manufacturing.
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Director of Marketing
I’m driven by the belief that meaningful progress happens when people, processes, and technology work in harmony. In my role as Director of Marketing at Flexware Innovation, I focus on elevating the stories and solutions that empower manufacturers to operate smarter and lead with confidence. I strive to create clarity, build trust, and make complex ideas accessible so my colleagues, customers, and partners can move faster toward what matters most.
