A blog post
Why Wheat?
People often ask me why the wheat is in Flexware’s logo…
So, here is a bit of history about the company. We started the company in 1996 as “Flexware Integration” and our first tagline was Industrial Software Engineers. In 2002, we transformed to Flexware Innovation, adding continuous improvement (lean and six-sigma) consulting to our services offerings. It was then that we added the wheat to our logo as we thought it represented our midwest work-ethic and values better than the “spinning X” we had in our logo at the beginning. Plus, our tagline when we changed the name and logo was Cultivating Manufacturing Success. Check out the original logo.
For some real fun, old Flexware websites can be found at the WAYBACK Machine.
-scott
